New Media Ambassadors - NMA


New Media Ambassadors (NMA) is a complex online practical training of 8-12 weeks, based on gamification, aimed at developing participants’ digital skills, PR and social media know-how, intercultural competences, creativity and teamwork. By facilitating the virtual exchange, NMA format supported and promoted the growth of the GEYC Resources Center and PRISMA European Network.

The programme is aligned with the UN Sustainable development goals (SDGs):


Duration: 8-12 weeks, 10h/week, 100% online Weekly basic theoretical inputs and resources A digital “class”
we use social media to gather all the participants in a private digital space
Weekly assignments/tasks
(individual and in teams)
Clear deadlines, focused on "learning by doing", teamwork and interaction
Gamification: Weekly ranking of the results (max 7 points available each week) Weekly constructive feedback: how the tasks are performed
First 4 weeks: eliminatory (inactives won't proceed to the next stages) Real-life program:
challenging the NMAs to share the realities of their communities, to organize offline events (optional), and to engage in on-going raising awareness campaigns that are relevant for them (mandatory);
First 4 weeks tasks: just individual Weeks 5-12 tasks: individual and in teams
Recognition: all graduates receive a completion certificate, top 3 graduates
receive a "Magna cum laude" distinction and an online recommendation


With a graduation rate of 40-50%, you can find below more information about the NMA editions and their graduates.

Ed.10: May - Jun 2023

18 graduates

Supported through Get to know the NGO sector - Lead the change - Causeland, funded by the European Commission through the Erasmus+ program

Aim: Developing the knowledge about the NGO sector, focusing on soft skills (teamwork, interpersonal & communication skills, time management, etc.) and practical skills.
ID: 2021-1-BG01-KA220-YOU-000029380

Magna cum laude:
Alexandra-Maria IURIAN (RO)

Ed.9: Apr - Jun 2022

34 graduates

Supported through CREAction4EU project, Erasmus+, KA227 Partnerships for Creativity (Youth)

Aim: to raise awareness on the importance of active citizenship through social entrepreneurship, specifically focused on the creative industries.
ID: 2020-1-FR02-KA227-YOU-018692

Magna cum laude:
Vladimir OLTEANU (RO)
Bianca MOCANU (RO)
Marine ATAYAN (AT)
Denisa-Maria MANEA (RO)
Mihai Alexandru POPA (RO)
Daniella MARTIN (HU)
Emiliano CASTRO (IT)
Emilia PIELE (RO)
Alexandra FLOREA (RO)
Cristina-Florentina DINCA (RO)
Leslie SALMON (FR)

Ed.8: Jul - Sep 2016

33 graduates

Magna cum laude:
Jasna VEJIC (HR)
Mădălina IFRIM (RO)

Ed.7: May - Jul 2015

28 graduates

Magna cum laude:

Ed.6: Sep - Dec 2014

23 graduates

Magna cum laude:
Winda Dwi MELISA (ID)

Ed.5: May - Aug 2014

26 graduates

Magna cum laude:

Ed.4: Jan - Apr 2014

20 graduates

Magna cum laude:
Roxana ILE (RO)
Ana-Maria LULEA (RO)
Mădălina TOLOȘ (RO)

Ed.3: Sep - Dec 2013

23 graduates

Magna cum laude:
Yasmeen AL-ANI (BE/IQ)

Ed.2: Jul - Aug 2013

7 graduates

Magna cum laude:

Ed.1: May - Jun 2013

10 graduates

Magna cum laude:
Nicoleta SUSANU (RO/IT)





This experience taught me to work independently online and search for new opportunities and resources. This meant prioritizing and using perseverance in achieving the set goals - Mariana, Romania, NMA1
The best thing about the practical stage was the openness delivered by the coaches. It is an exceptionally good thing when a positive reply comes after an idea, especially when you are a little bit afraid of expressing your thoughts - Vanja, Bosnia & Herzegovina, NMA1 & NMA3
I am grateful to my NMA colleagues and coaches for teaching me a lesson of positivity, solidarity, and empathy - Participant, Greece, NMA4
The NMA practical stage is amazingly multicultural. My time-management had definitely raised to a new phase: that in which my creativity developed a sense of initiative and leadership - Participant, Croatia, NMA5
NMA made me understand better my role in society, what can I do to improve my local community, and how to use the internet in a more constructive way - Ilinca, Romania, NMA 7
MMA internship with PRISMA EU Network is an excellent opportunity to hone your skills, experience new media tools, a great chance to expand your international network, and a good input for your CV - Participant, Iraq, NMA8
I am an IT student, without a background in PR&Communication, new media, and project management. With NMA, I've learned that there is so much more in technology - Genesis, Philippines, NMA8
Great project, great team. I will strongly recommend it to anyone who wants to transform a great idea into a business. The project was very well structured and it created a perfect balance between the informative part and the practical one. The constant feedback we received was also a very positive aspect since it guided us and helped improve our work. I am glad I got to know so many things about Design Thinking and Business Canvas Model (I had no idea about these tools). Last but not least, getting to know to many people and hearing so many great ideas was also very rewarding - Cristina, Romania, NMA9
Online projects are very challenging, and you've find a way to make it very efficient and particularly useful ! My project is way clearer and more define in my head, as much as the steps to go through from now on and I've been gathering all tools since week 1 to make sure to go back to it in the future ! I'm wired up to find a team during the activities I'm planning and share with them those tools and create something amazing all together - Leslie, France, NMA9
It was a great learning experience which has enriched my perspective on how NGOs work. Team cohesion is very important, as the team is only as strong as its weakest team member… that's why it is important that all team members' opinions are taken into consideration and that the team shares a common goal. I have been reminded once again that communication is key to both personal and professional life. - Daniela, Romania, NMA10
I have always struggled with time management, but I believe that this project has continuously pushed me to do my work and submit it within the given deadline. I also appreciate that we were provided with digital competence tests, because it is truly important to know what your strengths and weaknesses are and what to work on. - Cristina, Bulgaria, NMA10
I’m normally behind the camera, not in front of it. But I appreciated an opportunity to leave my comfort zone, so pitching our ideas in a short video was mostly about that for me—leaving one’s comfort zone—which otherwise could have been accomplished in writing. Watching other people’s videos was so cool! - A.M, Iceland, NMA10