Context
New Media Ambassadors (NMA) is a complex online practical training of 8-12 weeks, based on gamification, aimed at developing participants’ digital skills, PR and social media know-how, intercultural competences, creativity and teamwork. By facilitating the virtual exchange, NMA format supported and promoted the growth of the GEYC Resources Center and PRISMA European Network.
The programme is aligned with the UN Sustainable development goals (SDGs):
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Format
| Duration: 8-12 weeks, 10h/week, 100% online | Weekly basic theoretical inputs and resources | A digital “class” we use social media to gather all the participants in a private digital space |
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| Weekly assignments/tasks (individual and in teams) Clear deadlines, focused on "learning by doing", teamwork and interaction |
Gamification: Weekly ranking of the results (max 7 points available each week) | Weekly constructive feedback: how the tasks are performed | |
| First 4 weeks: eliminatory (inactives won't proceed to the next stages) | Real-life program: challenging the NMAs to share the realities of their communities, to organize offline events (optional), and to engage in on-going raising awareness campaigns that are relevant for them (mandatory); |
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| First 4 weeks tasks: just individual | Weeks 5-12 tasks: individual and in teams | ||
| Recognition: all graduates receive a completion certificate, top 3 graduates receive a "Magna cum laude" distinction and an online recommendation |
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Editions
With a graduation rate of 40-50%, you can find below more information about the NMA editions and their graduates.
Ed.8: Jul - Sep 2016
33 graduates |
Ed.7: May - Jul 2015
28 graduates |
Ed.6: Sep - Dec 2014
23 graduates |
Ed.5: May - Aug 2014
26 graduates |
Ed.4: Jan - Apr 2014
20 graduates |
Ed.3: Sep - Dec 2013
23 graduates |
Ed.2: Jul - Aug 2013
7 graduates |
Ed.1: May - Jun 2013
10 graduates |
Impact
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170 |
300 |
This experience taught me to work independently online and search for new opportunities and resources. This meant prioritizing and using perseverance in achieving the set goals - Mariana, Romania, NMA1
The best thing about the practical stage was the openness delivered by the coaches. It is an exceptionally good thing when a positive reply comes after an idea, especially when you are a little bit afraid of expressing your thoughts - Vanja, Bosnia & Herzegovina, NMA1 & NMA3
I am grateful to my NMA colleagues and coaches for teaching me a lesson of positivity, solidarity, and empathy - Participant, Greece, NMA4
The NMA practical stage is amazingly multicultural. My time-management had definitely raised to a new phase: that in which my creativity developed a sense of initiative and leadership - Participant, Croatia, NMA5
MMA internship with PRISMA EU Network is an excellent opportunity to hone your skills, experience new media tools, a great chance to expand your international network, and a good input for your CV - Participant, Iraq, NMA8
I am an IT student, without a background in PR&Communication, new media, and project management. With NMA, I've learned that there is so much more in technology - Genesis, Philippines, NMA8
NMA made me understand better my role in society, what can I do to improve my local community, and how to use the internet in a more constructive way - Ilinca, Romania, NMA 7
